A few days ago, by advice of my accountant, I made an
appointment with TD Waterhouse Private Client Banking. I had
some borrowing needs, and was hoping to get a good rate and a
painless application approval. Once we were past the usual
social pleasantries, the conversation didn’t quite go the way I
was expecting. Two very professional, elegant young women
through their inquiring tried not only to learn about my income
and net worth but were genuinely interested in my goals,
circumstances and future financial health. To my bewilderment
they used the term “holistic banking” to describe their
services. Wait a minute – shouldn’t the word “holistic” be used
in reference to aromatherapy, yoga and herbal teas? Well, if you
think of it, not really.

According to Webster dictionary holistic means: relating to or
concerned with wholes or with complete systems rather than with
the analysis of, treatment of, or dissection into parts.

In today’s society of fast food, shopping malls and 24hr
banking, there is a growing segment of the population seeking
personalized attention and quality of service rather than a
bargain, free parking or cookie cutter approach.

More and more individuals are looking for attention to their
unique needs and feel they deserve more “holistic” treatment.
This is especially valid when it comes to service as opposed to
commodity. Let me explain the difference in little more detail.

When shopping for an HD plasma screen, it does not matter where
you buy it, therefore it does not make sense to spend more money
than the lowest price available. The same brand and size of TV
is identical no matter who sells it.  It is quite a different
story when we are looking for reconstructive knee surgery, ten
veneers in the front teeth or even remodeling the kitchen.  When
it comes to service it does matter who is going to do it, what
qualifications that person possesses, how you are going to be
involved in the process and how good of an experience the whole
thing is going to be.

When I have the sniffles, I take the advice of a pharmacist in
a conveniently located drug store as to which decongestant to
take. When I have a serious medical problem I research which
doctor I am going to trust, which clinic is using the newest
technology, which clinic has the best educated staff and so
forth. The Mayo Clinic is a place that comes to mind when I
think of a serious medical problem. I am certainly going to
stick with my Private Banking and will recommend it highly to
others. To me, being treated with genuine care is as important
as whom I am going to entrust with my hard earned money and
wellbeing.

When I shared my thoughts the next day in the office, my team
felt a sense of satisfaction and validation in realizing that
there are people going about their business the same way we
provide dentistry for our clients.

About The Author: In his downtown Calgary dental office, Dr.
Wasik uses the most current technological innovations in
dentistry and combines this with a strong background in western
and alternative medicine. http://www.mycalgarydentist. com

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